Prime Movers
Wanted.
Wanted.
Technology is bringing abundance to the world. But, only a handful of people start the iconic companies with the biggest impact. Floodgate backs these Prime Movers before the rest of the world believes.
Taking risk with these legendary founders at the very beginning of their journeys is core to our DNA and how we add unique value as an investment partner.
As they started to scale, the founders of Refinery29 faced a challenging question: Double down on engagement with their current audience, or try to broaden their message to a mass market? While many encouraged them to be more things to more people, the founders took the more courageous path of increasing engagement with their current following.
Too often, startups get caught in the trap of “revenue chasing,” a tendency to try to make the optics of a plan by going after unattractive customers, rather than doubling down on an existing franchise. By knowing their customer, the Refinery29 team has excelled at building a franchise with the power to last.
