They have raised more than $2 Billion and embarked on a massive partnership with General Motors. They are fixtures on the Forbes 40 Under 40 list. Shaquille O’Neal and Jerry Rice have driven undercover for them. But, it wasn’t always this way: John Zimmer, inspired by the “green cities” vision of his Cornell professor Dr. Robert Young, quit his job at Lehman Brothers to pursue his passion for ride-sharing. (Ironically, Lehman would declare bankruptcy 3 months later.) Logan Green ceremoniously ate only beans until they raised money. They might field calls from Carl Icahn today, but we remember that first board meeting when we had to correct the fact that Logan Green and John Zimmer weren’t paying themselves minimum wage.